![]() But the toasted marshmallow can probably go down the drain. Lose your shame, crack open a chilled can and enjoy as is. Would we order any of these at a bar with a straight face? Would we pass them out at a party to our booze-savvy friends? In a word, no and no. And the apple crisp is oddly refreshing in that autumnal way. ![]() Puts in its namesake latte, we might add). But the pumpkin spice actually hits the right seasonal notes (without all the added sugar that Starbucks Look, there’s no pretending there’s anything sophisticated about a hard seltzer that tastes like toasted marshmallows (and for the record, that was our least favorite of the group - a rather bizarre concoction that aims to be like a campfire in sweet, bubbly form). We were prepared to say that they could contribute not just to a decline in the overall hard-seltzer category, but to a decline in Western civilization itself.īut then we tried the flavors. We were prepared to be terribly cynical about Bud Light Seltzer’s fall flavors. “Bud Light Seltzer is all about fun and flavor,” the brand says. Other seasonal assortments they have launched include a holiday-themed Ugly Sweater pack (highlighted by a “peppermint pattie”-flavored seltzer) and a Retro Summer pack (with cherry limeade, blue raspberry and “summer ice” flavors). And they say their flavor innovations and variety packs are helping contribute to Bud Light Seltzer’s popularity. ![]() ![]() They note that the brand, launched in 2020, has already become the third most-popular one in the category (behind White Claw and Truly). You’ll be able to pick up your own when they roll. Still, the folks at Bud Light, part of Anheuser-BuschĪre bullish when it comes to fizzy water that can get you tipsy. The new Bud Light Seltzer Fall Flannel pack is available in 12-pack, 12-ounce slim cans that are complete with a autumn-inspired plaid design. the Sam Adams folks behind the Truly Hard Seltzer line - recently reported a softening in the category, which contributed to a fall in its share price. White Claw, the industry leader, has seen sales decline in bars by 15%, according to one industry report. Does the world really need a pumpkin spice-flavored hard seltzer? Or a toasted marshmallow one, to name another of the offerings in the assortment? (Rounding out the pack are maple pear and apple crisp varieties.)Īnd there are indeed signs that hard seltzer sales are slowing - at least for other producers. The new seasonal pack features an autumn-inspired plaid design and will be available across the US from 6 September for a limited time only.That’s the question we asked ourselves with the arrival of Bud Light’s Fall Flannel variety pack. ![]() The pack includes 12 12oz slim cans, each coming in at 100 calories, less than 1g of sugar and 5% ABV. “We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.” “Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavours,” said Andy Goeler, vice president of marketing, Bud Light. bud, if intended for dwarfs but if for standards, they will require to stand. The Bud Light Seltzer Fall Flannel variety pack also includes one returning flavour, apple crisp, which featured in last year’s Ugly Sweater pack. light sandy earth in autumn, or are preserved in sand till spring, and. Made with cane sugar and natural flavours, the new variants include: pumpkin spice, toasted marshmallow and maple pear. AB InBev is expanding its Bud Light Seltzer portfolio with the introduction of a seasonal variety pack, which includes three new autumn-inspired flavours. ![]()
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